Supermarket rack display rules?
1. The principle of display that is convenient for customers to find
Supermarket products are sold to customers, and sales can only be realized if customers find the products they need. Therefore, managers should consider the layout and display of products from the perspective of customers.
Second, the principle of display that is convenient for customers to see the goods
Let each product be in its place, and each product cannot be blocked by other products.
3. Convenient and easy display principle
Only when our merchandise display is convenient for customers to choose, take the merchandise, and at the same time be easy to put back, can we increase customers’ buying opportunities.
Fourth, the principle of full display
The goods on the shelves, piles, and ends must be fully displayed.
Five, the first-in first-out display principle
In order to maintain a relatively good shelf life of the goods in the supermarket, especially the food products, the replenishment of the goods should be carried out in accordance with the principle of first-in first-out.
Sixth, the principle of relevance display
The merchandise display in the supermarket places special emphasis on the relevance of merchandise.
Seven, the principle of vertical display of similar products
Products are displayed horizontally from left to right in different sub-categories from low to high, and the same sub-category is displayed vertically from low to high from top to bottom.
8. Allocation and display according to performance
Supermarket shelves are precious, and merchandise display cannot be evenly distributed. Good-selling products have a large array, a good display position, and poor sales. Only in this way can sales be maximized. At the same time, sales and display are a dynamic process, and sales must be continuously analyzed and display adjustments must be made.
Nine, the only display principle
The display position of the goods on the shelf should be unique. Except for special display such as the pile, end shelf and special promotion area, the goods normally sold on the shelf should avoid two or more display areas.
X. Safety Principles
Commodity placement should consider the load-bearing capacity of the shelf and pay attention to safety. Light and small commodities are placed on the top of the shelf, and heavier and larger commodities are placed on the bottom of the shelf, and so on. Goods on high shelves and fragile goods should be inspected and protective measures should be taken. Goods on the ground should not be super-high and super-large. It is advisable not to exceed the height of meters. Do not stack stocks on the ground and near the shelves. The store is not refreshing, and secondly, there are potential safety hazards such as easily overwhelming customers.
In short, there is no unchanging rule for merchandise display. Its combination should center on changes in customer needs. Of course, a good sales atmosphere is not made by understanding some display principles and skills. It needs to integrate a lot of resources and the interaction of various departments. It is possible to create it with cooperation, but if you do not understand some basic display principles and techniques, there is no way to talk about innovation in display combination. Letting the product play its own role will not become a reality!
